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Pop music has been a profitable industry in America since the 19th century, but for these purposes, Early Pop/Rock is a style that took shape in the post-rock & roll era, once the more conservative elements of the record industry had come to terms with the new musical landscape. Early Pop/Rock emerged in the late '50s, as the initial rock & roll craze began to die down, and a lighter, smoother (but still similar) alternative to rock was needed. Mostly a singles medium, Early Pop/Rock was influenced by the beat, arrangements, and style of rock & roll (and sometimes doo wop), and it didn't sound bad on the radio next to rock & roll. But Early Pop/Rock didn't rock as much as rock & roll.
